A 1-post collection

The Warrior Obsession

According to the latest ad for Kings Island amusement park, riding their roller coaster makes you a "ride warrior". I guess we can add it to the list with "road warrior" and "war on poverty". It's standard identity advertising -- that is, making people want something because they want to think of themselves as the kind of person who wants that thing. It's ridiculous, and it sells. There's a reason that the "warrior" image can sell Americans on just about anything these days, and it's a symptom of a real problem with some pretty terrifying results. There's big business in selling tactical gear to people who don't know how to use it, and convincing America that a thousand other mundane...