The Warrior Obsession

According to the latest ad for Kings Island amusement park, riding their roller coaster makes you a "ride warrior". I guess we can add it to the list with "road warrior" and "war on poverty". It's standard identity advertising -- that is, making people want something because they want to think of themselves as the kind of person who wants that thing. It's ridiculous, and it sells. There's a reason that the "warrior" image can sell Americans on just about anything these days, and it's a symptom of a real problem with some pretty terrifying results. There's big business in selling tactical gear to people who don't know how to use it, and convincing America that a thousand other mundane consumptions (roller coaster rides, taxes, etc) are empowering, but there's nothing you can buy or ride, and nothing that the government can take from someone else to give to you that will make you a warrior. Unfortunately, consumption is how mainstream America approaches life. The warrior ethos outright rejects passivity and non-responsibility. The warrior knows that with a trigger pull, a well-aimed slice, or a powerful strike, he or she can end…

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